Into Human Design – Web Design
English
Human Design is a holistic system that aims to provide a framework for understanding a person’s energy dynamics and their interactions with the world. It integrates principles from astrology, the I Ching, the Kabbalah, the Hindu-Brahmin chakra system, and quantum physics.
The client's goal was to design a website that could facilitate selling readings, share knowledge effectively, and attract new customers through a seamless user experience.
Español
Human Design es un sistema holístico que ofrece un marco para entender la dinámica energética de una persona y su interacción con el mundo. Integra principios de astrología, el I Ching, la Cábala, el sistema de chakras hindú-brahmán y física cuántica.
El objetivo del cliente era diseñar un sitio web que facilitara la venta de lecturas, permitiera compartir conocimiento de forma efectiva y atrajera nuevos clientes a través de una experiencia de usuario fluida.
Client
Into Human Design
Year
October 2022 - January 2023
Tasks
UX UI Design
Branding
Prototyping
Usability Testing
The Goal
Space to attract users, book sessions easily and spread knowledge.
Make this service as direct and concise as possible taking into consideration the importance of information.
The Challenge
Present an easy-to-navigate way of an otherwise unknown practice and create conversions.
Desktop experience for homepage
Main Goal
Directing users to the product was the most important flow in this project, given that the goal of this space was to sell Human Design reading sessions. Every session was re-directed towards an in-depth description and main details, including duration, price, and session level.
Outcome
In the first month, the website successfully engaged over 200 new users with the collaboration of social media marketing. This led to the collection of 40 personalized email leads and the sale of 35 readings, resulting in a fully booked schedule for the month.
Checkout Section
Designed an intuitive booking and payment process for seamless transactions
Simplified checkout steps to minimize user friction
Implemented clear, actionable prompts guiding users through payment.
Information on Human Design is necessary and incredibly vast. Four main information categories were selected to stay in the header overflow menu, and the rest was chosen to go towards the blog.
