AJ2 Ingeniería – Web Design
English
Developed the UX/UI for an engineering firm to effectively highlight their services and projects, attracting and converting new clients through a user-centric design.
Español
Desarrollé el UX/UI para una firma de ingeniería, diseñado para destacar de forma efectiva sus servicios y proyectos, atrayendo y convirtiendo nuevos clientes mediante un diseño centrado en el usuario.
Client
AJ2 Ingeniería
Year
August 2022 - November 2022
Tasks
UX UI Design
Branding
Prototyping
Usability Testing
HOMEPAGE
The homepage initially presents all six services to guide users towards booking with the firm. Following this, the brand values, focused on fostering trusting partnerships, are highlighted. Finally, the homepage showcases completed projects to build confidence in potential clients.
When users hover over the services, concise descriptions appear to provide better context and guide them effectively.
SERVICES
The service page uses microcopy (short text labels) to explain sub-services with tooltips that appear on hover. This helps users understand the services at a glance without cluttering the interface. Users can choose to see the explanation only when they need it, keeping the page clean.
PROJECTS
The project portfolio uses a visual approach to showcase high-end work, building trust and credibility as a civil engineering supplier. When users hover over project images, details like year, name, service offered, and collaborating partners appear as micro-interactions. This keeps the page clean while providing essential information on demand.
